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The first VR experience for blind people.
No headset, but gloves.

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CREDITS

Client - Neuro Digital

Director - Carlos Baer
CD - Lluis Rotger

AD - Andrii Didyk

Copywriter - Kai Granaas

Touching Masterpieces

Activation

The world's first Virtual Reality experience for the blind.
Not with a headset, but with a pair of gloves.

NeuroDigital, a tech startup from the south of Spain, demonstrated the amazing potential of Virtual Reality haptics in a unique new way. So, for the first time, NeuroDigital based the whole experience solely on touch, addressing the people for whom the sense of touch is the key medium to perceive the world: the blind and visually impaired.

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Seeing them for the first time.

With Haptic feedback gloves, blind people could ‘see’ the world’s most precious masterpieces for the first time.
Finally, the knowledge thousands of blind people miss would be filled in.

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Presenting the Masterpieces.

In a Virtual Space (VR), we replicated three of the world’s most precious sculptural masterpieces that have marked pivotal moments in art history:

The Head of Nefertiti, Venus de Milo, and David by Michelangelo.

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